The car insurance business has been forever changed by the Internet. In fact, the business today bears little resemblance to what it was before the Information Age first dawned in 1992. Before the World Wide Web took over, most people settled in with one company and stuck with them for home and auto insurance. Not so today. The churn numbers due to being able to get auto insurance quotes online continue to diverge from home - auto combos with the same company.
As a group, insurance companies, brokers and agents combined to form a distinct group of what the marketing whizzes call "early adopters." Now, a sub-group called skimmers has formed with Grey Power and the American Association of Retired Persons in the lead. These groups negotiate bulk rates for group members and in so doing skim off the cream of the car insurance crop. With the ease of obtaining auto insurance quotes online, competition for business is fierce.
A consequence of this, however, is that it has meant that certain insurers are skimming off low-risk drivers, leaving those willing to insure the typical new driver, male, with significantly lower ability to allocate risk. This is why insurance rates for new drivers have increased so dramatically that it has increased the number of males under 25 driving illegally, with no insurance at all. There are on-going debates in actuarial theory about the problem.
But higher rates for young drivers aside, shopping for car insurance online is an eye-opening experience. Before the internet, consumers had to spend hours going through the phone book, punching their way through a voice menu only to wind up most times leaving their name and number on some agent or broker's answering machine. And of course there was the time spent handling the call backs, keeping track of the quotes, doing call backs, and on and on and on.
Surveys of those who do shop for car insurance online consistently rank "Convenience" as the number one reason people shop on the internet for car insurance. They love the ability to get an instant quote without having to trade voice mails, or even speak with anyone.
When you are at an online car insurance site, a dialog box will ask you all the right questions - the questions you didn't know you should have been asking. Typically these include; number of years driving, make and model of car, place of residence, whether or not the vehicle is used to commute to work, moving violations within the past X-amount of years, etc.
Did you know that your place of residence affects your rates? It does. People in urban areas have a far greater chance of having their vehicle stolen. What's the difference between full coverage and full liability? You can find out yourself without worrying about looking like a cheapskate or an ignoramus.
As a group, insurance companies, brokers and agents combined to form a distinct group of what the marketing whizzes call "early adopters." Now, a sub-group called skimmers has formed with Grey Power and the American Association of Retired Persons in the lead. These groups negotiate bulk rates for group members and in so doing skim off the cream of the car insurance crop. With the ease of obtaining auto insurance quotes online, competition for business is fierce.
A consequence of this, however, is that it has meant that certain insurers are skimming off low-risk drivers, leaving those willing to insure the typical new driver, male, with significantly lower ability to allocate risk. This is why insurance rates for new drivers have increased so dramatically that it has increased the number of males under 25 driving illegally, with no insurance at all. There are on-going debates in actuarial theory about the problem.
But higher rates for young drivers aside, shopping for car insurance online is an eye-opening experience. Before the internet, consumers had to spend hours going through the phone book, punching their way through a voice menu only to wind up most times leaving their name and number on some agent or broker's answering machine. And of course there was the time spent handling the call backs, keeping track of the quotes, doing call backs, and on and on and on.
Surveys of those who do shop for car insurance online consistently rank "Convenience" as the number one reason people shop on the internet for car insurance. They love the ability to get an instant quote without having to trade voice mails, or even speak with anyone.
When you are at an online car insurance site, a dialog box will ask you all the right questions - the questions you didn't know you should have been asking. Typically these include; number of years driving, make and model of car, place of residence, whether or not the vehicle is used to commute to work, moving violations within the past X-amount of years, etc.
Did you know that your place of residence affects your rates? It does. People in urban areas have a far greater chance of having their vehicle stolen. What's the difference between full coverage and full liability? You can find out yourself without worrying about looking like a cheapskate or an ignoramus.
